…to the producers of the Cesar Chavez biopic. Opening weekend is a make-or-break time for a movie, a trend that has accelerated in recent years. In the 1980s, opening weekend accounted for only about 15 percent of a movie’s box office; now it can be more than twice that much. “A bad opening will usually […]
Thanks for stopping by. In the era of tweets, Facebook posts, and selfies, this blog is intended to be a spot to reflect in slightly greater depth on subjects I follow and care about. For almost a decade, I’ve been writing in various places about farmworkers, the UFW, Cesar Chavez, agriculture, and related subjects like […]